The World's First Ad Network
Dedicated to Active Lifestyle
Sorted by Culture, Not Keyword
The PFX platform offers a portfolio of existing websites that represent audiences through a shared set of interests and characteristics. Rather than choosing your audience by keyword, demographics, or geographic area (although we can filter for those, if desired) we define the relevant content and likely moments when people are most likely to engage with your ads.
Publications That Want Your Brand
Do you really want to see adult diaper ads or big banks trying to look friendly when you're checking out the coolest gear or latest story on your favorite website? Publishers don't either, but it's ad revenue that keeps the lights on and the people paid. PFX offers publications an available stream of relevant ads (like yours) that they can use to fill their excess inventory in a way that complements their content.
The PFX platform uses Real Time Bidding to buy space for your ad in each publication as the space becomes available. You set your budget and we do the work of getting you the most exposure for your dollar. This is a huge advantage over paying a flat rate per thousand for a specified number of impressions on multiple different sites.
Native Ad Capability
If you haven't tried native advertising, it's time to get on the PFX platform. Native advertising is paid content that fits with a publication's editorial standards and delivers value to their audience. It's something that you can't get by advertising on Facebook, Twitter or Adwords and it's one of the most effective digital tactics for attracting new customers.
Advertise on All Publications or Just a Few
If you have a niche product or service, we can limit your ad spend to the most relevant titles on the platform. If you're trying to attract a large and diverse audience, we can open your campaign up to all of the titles. Campaigns can be turned on and off with the click of a mouse.
Creative Impact Testing
Having the right words, images and design in your ad can multiply your campaign results. PFX performance data offers an objective way to confirm what works and what doesn't. We will help you "test and learn" so we can create a final version of an ad that will outperform.
PFX has real-time dynamic reporting so you can get the data you need to gain insight into ad performance and customer behavior. A huge benefit of running ads in multiple publications on one platform is that there's no need to sift through 16 different reports to compare how each publications or ad versions performed against others over a given time period.
No AI Black Box Hocus Pocus
Transparency is a cherished value at PFX. Our tech is sophisticated, but it's not so magical that you'll have a hard time believing that the data you're seeing is true. We'll give you access to as much real-time data and periodical reporting as you like. Our platform takes automatic screenshots of your ads as they run so you can see how they look and verify placement.
Measure What's Meaningful
PFX campaigns work best when they are composed to meet a specific objective. Our analytics package is organized to you can define the most meaningful metrics that you want to see in your reports without having to sort through pages of raw data or navigate through menu after menu to find the numbers you're looking for.
Flat Rate Pricing
PFX charges a flat monthly rate for access to the network, active management of your campaigns, analytics and reporting. We do not take a percentage of your spend since volume of ad spend is not proportional to the work of managing your campaigns. This is especially appealing for high volume clients.
High performance advertising
(minus the acronyms.)
The core of PFX is complex technology, but we prefer to keep the language simple. If you're already fluent in the alphabet soup of RTB, CTR, KPI, etc., we're happy to jabber all day, but if you want some help growing your business without having to decode jargon, we're your people.
High-Quality Active Lifestyle Content Only.
Your ads appear in places with readers ready for your message. A better content connection means more for your advertising dollar.
PFX offers advanced features to support online commerce and new customer acquisition. Action Beacons allow you to track downstream actions that people take on your website as a result of clicking on your native or display ads.
Our Job is to Maximize Return on Your Ad Spend.
In a recent survey of outdoor industry marketing executives, managing digital ad campaigns landed near the top of the list of most hated tasks (right behind updating the company web site and dodging calls from print vendors.) At the end of the day, we know that your job is to turn dollars into customers and when we can help you do that, everyone wins.
All plans include express set up. Since we maintain the tech, feel free to just call us for emotional support.
Who Uses PFX?
- Performance Apparel Brands
Adventure Travel Agencies
- Ski and Summer Resorts
- State Tourism Boards
- Equipment Manufacturers
- State and Regional Tourism Boards
- Environmental Advocacy Organizations
- Energy Food Companies
- Casual Apparel Brands
- Multi-specialty Retail Stores
- Hardgoods Manufacturers
- Membership Associations
Frequently Asked Questions
Which Publications are available on PFX?
We are happy to share our current list of publications with prospective clients. Please complete the contact form below and we will be happy to get in touch with advertiser information.
Do you work with Agencies?
Yes. Agencies love the convenience of making managed multi-site buys for their clients on PFX. We respect the agency-client relationship so you can feel comfortable using our platform.
Is there a minimum contract term?
No. You can use PFX for short concentrated campaigns or to pause campaigns and re-start to match any seasonality in your business. Discounts on the service fee are offered to clients who sign on for annual contracts.
Can you help me design the ads?
Yes. We will help you organize your assets for native ads as part of our standard service and we offer art pack design services (sets of 10 IAB sized ads) for a small additional fee.
The Press Forward Exchange (PFX) was created by Cliques Labs in 2016 specifically to serve advertisers and publishers in the outdoor industry. The technology is a highly-automated, yet highly-curated ad exchange platform that is enhanced by the oversight of experienced marketers at Press Forward.
As our network of titles and ad inventory has grown, we have leaned heavily on client feedback so that every decision and improvement to the platform is made with you in mind. If there's something that you're looking for that you don't see here on this page, please don't be afraid to ask.